How much is something worth?

https://www.forbes.com/sites/michaelrsolomon/2018/12/04/the-emperor-has-no-clothes-payless-takes-us-to-school/#7218256c4986

Link to video:   https://abcnews.go.com/WNT/video/payless-opens-fake-luxury-shoe-store-prank-59507291

5 questions:

1) Would you have been as (easily) fooled? Why or why not?
2) Are these people just reacting to the atmosphere they are shown?
3) How can marketing lead us to think things are worth a lot of money?
4) What do you own that you think is a lot of money? Be detailed in your answer.
5) If money was no problem, what would you pay a lot for, and why?